CROWNÉ HAIR
Hair Care
Beautiful hair starts with the right care. Discover how to care for your Crowné Hair according to its natural texture — from sleek Straight Hair to defined Curly Hair.
01 — THE CROWNÉ GUIDE
Every texture
has its own ritual.
Straight and Curly Hair require different approaches to cleansing, moisture, styling and maintenance. Find the routine that works best for your Crowné Hair.
02 — STRAIGHT HAIR
Straight Hair Care
Straight hair is all about maintaining its smoothness, shine and movement. Keep the routine lightweight while protecting the hair from heat and unnecessary product build-up.
Keep it sleek, soft and lightweight. Less product is often more.
01 / HEAT PROTECTION
Protect
the sleek.
Straight hair is often styled with heat. Always protect the hair before using straighteners, curling tools or a blow dryer.
Keep heat at a moderate temperature and avoid repeatedly passing over the same section.
Recommended Products
Fantasia Hair Polisher Heat Protector
Heat-protecting spray designed to help protect hair during heat styling.
CHI Silk Infusion
Helps smooth and soften the hair while adding a silky finish.
02 / CLEANSE
Cleanse
gently.
Choose a gentle shampoo and avoid washing more often than necessary. Focus on the scalp while allowing the shampoo to cleanse the lengths.
Avoid rough rubbing or tangling the lengths while washing.
Recommended Products
Redken All Soft Shampoo
A nourishing shampoo designed to cleanse while maintaining softness and shine.
Nexxus Therappe Shampoo
A moisture-focused shampoo suitable for keeping the hair feeling soft and nourished.
03 / CONDITION
Keep it
silky.
Conditioning keeps Straight Hair soft, manageable and smooth. Focus on the mid-lengths and ends.
Use a lightweight conditioner and avoid overloading the roots.
Recommended Products
Redken All Soft Conditioner
Helps soften, nourish and improve manageability.
Nexxus Humectress Conditioner
Provides hydration and helps replenish moisture.
04 / FINISH
Shine
softly.
Finish Straight Hair with a small amount of serum or smoothing product to enhance shine and create a polished finish.
Apply only a small amount through the mid-lengths and ends.
Recommended Products
Color Wow Dream Coat
Helps smooth frizz and create a sleek, glossy finish.
BioSilk Silk Therapy
Adds shine, softness and lightweight conditioning.
Curly Hair
Care
03 — CURLY HAIR
Curly Hair Care
Curly hair needs moisture, definition and gentle handling. The goal is to maintain the natural curl pattern while keeping the hair soft, hydrated and full of movement.
Moisture first. Definition second. Always handle the curl gently.
01 / CLEANSE
Cleanse
with care.
Curly textures can benefit from a nourishing cleansing routine. Avoid harsh handling and focus on keeping the curls hydrated.
Detangle gently and work through the hair from the ends upward.
Recommended Products
Redken All Soft Mega Curls Shampoo
Cleanses while helping maintain softness and manageability for curly textures.
Lotta Body Coconut & Shea Oils Wrap Me Foaming Mousse
Helps define curls, tame frizz and add moisture while keeping styles lightweight.
02 / MOISTURE
Feed
the curl.
Moisture is essential for maintaining soft, manageable curls. Follow cleansing with a nourishing conditioner or treatment.
Give extra attention to the ends and avoid excessive manipulation while wet.
Recommended Products
Redken All Soft Mega Curls Conditioner
Helps nourish and condition curls while maintaining softness.
Nexxus Humectress Conditioner
Provides deep hydration and helps replenish moisture.
03 / DEFINITION
Define
the curl.
Use curl-friendly styling products to enhance the natural pattern, encourage bounce and maintain definition without unnecessary weight.
Apply styling products while the hair is damp and gently scrunch upwards.
Recommended Products
Yari Green Curls Curling Mousse
A lightweight mousse that defines curls and helps reduce frizz.
Yari Green Curls Curl Activator
Helps boost curl formation, bounce and moisture.
Yari Green Curls Curl Maker
Helps enhance curl definition while maintaining moisture.
Yari Green Curls Curling Creme Gel
Combines hydration with gel hold for smooth, defined curls.
04 / HOLD
Lock in
definition.
For stronger definition and longer-lasting curls, a styling gel can help maintain shape and control frizz.
Start with a small amount and build gradually until you reach the desired hold.
Recommended Products
CurlyGirl Curl Defining Gel
Provides hold and definition while helping keep curls soft.
Xtreme Pro Expert Gel
Strong-hold gel for long-lasting curl definition and frizz control.
05 / HYDRATE
Keep
curls soft.
Leave-in products can help maintain softness, hydration and manageability between wash days.
Refresh curls with a small amount of product rather than layering too much.
Recommended Products
Novex Mystic Black Leave-In Conditioner
Helps hydrate, smooth and nourish curly hair while improving manageability.
CurlyGirl Curl Styling Milk
Helps soften and hydrate curls while preparing them for styling.
The Crowné
routine.
Whether your hair is Straight or Curly, consistency is key. Keep your routine simple, use the right products for your texture and always handle your Crowné Hair gently.
Cleanse
Cleanse according to your texture and avoid unnecessary washing.
Condition
Restore moisture through the mid-lengths and ends.
Protect
Use heat protection whenever styling with heated tools.
Style
Choose products designed for your specific texture.
Protect
Handle your hair gently and protect it while sleeping.
YOUR HAIR. YOUR CROWN.
Care for it.
Wear it beautifully.
The right care preserves the beauty, softness and movement of your Crowné Hair.